It seems Penelope Cruz is having a bit of an Italian love affair. Following hotly on the heels of the Spanish star’s successful performance in To Rome With Love, Italy’s famous Campari® has today announced that Penelope Cruz will also be the star of its 2013 Campari Calendar.
The Oscar winning actress will be the 14th female star to feature in the world-renowned Calendar which has previously featured Salma Hayek, Eva Mendes, Jessica Alba and Milla Jovovich.
The Calendar will be captured by Paris-based fashion photographer, Kristian Schuller who is known for his distinctive style and dramatic imagery. Kristian began his career studying fashion design with Vivienne Westwood and photography with F.C. Gundlach at the University of Fine Arts Berlin. His stunning images are featured across a number of major industry magazines and have graced the covers of Vogue and Harpers.
Penelope Cruz, was the first Spanish actress in history to receive an Academy Award and has previously starred in movies such as ‘Vicky Cristina Barcelona’, ‘Volver’ ‘Pirates of the Carribean’ and ‘Non ti Muovere’. While this is her first Campari Calender, it seems the experience was a good one, “The Campari Calendar consistently works with talented and creative teams and photographers to produce world-class imagery. I have really enjoyed working in this project for one of the world’s most iconic brands, particularly with such an amazing history attached to it. I really feel that Campari fans across the globe will love the imagery when they see the finished Calendar, the theme in itself is intense, captivating and chic.” Cruz said.
No doubt having Penelope on the cover is likely to see circulation of the iconic publication achieve new records. Speaking about the calendar, Bob Kunze-Concewitz, CEO of Gruppo Campari said: “Every year, our intention with the Campari Calendar is to deliver an even more stunning piece of art which pushes creative boundaries and stimulates people’s imagination. The Campari Calendar 2013 continues this legacy and brings a contemporary edge to the theme, which we look forward to unveiling in the coming months.”
We expect Penelope’s appearance in the much-loved calendar will further endear the Spanish actress to her many Italian fans.