MBFWA SS 2012: Alice McCall

I’d such a pleasant shopping experience at Alice McCall in the lead up to her 8th year of showing at Australian Fashion Week. “Will the collection be at all similar to that of L’Oreal Melbourne Fashion Festival?” I enquired. “I’m not certain” was the reply, “But if I can take your email I can contact Head Office and get back to you”. It’s the only time in recent history I can recall such a non-sales related question receiving such a pro-active reply!

I still remember when Alice McCall first appeared in the Sydney stratosphere. Hard to miss with her blazen mane of hair and her trademark affinity for embroidery and colour, when she showed at London Fashion Week in 06, the highest priestest of fashion pop, Vogue is quoted as saying, “If we gave out cups at the end of Fashion Week, Alice McCall would have a hat trick: best newcomer, prettiest collection and easily the most popular girl in the class,”

Has anything changed? For Mercedes Benz Fashion Week Australia we were introducted to the Babooshka girl which in no way should be confused with the Babushka, an elderly woman or grandma, but one more fitting of Kate Bush’s song of the same name which played over the exited hum of the audience and the enthusiastic volunteers whom with each and every entrance had ‘I die!’ on repeat.

Pink peplum bustiers might have been the reason for their expressed surprise. One embroidered like a Margaret Preston painting with each coloured border outlined in a piping of black. If there was a palate of ‘on trend’ colours this season with the perfect shade of dove blues, fushia pinks, tangerine, white and violet, Alice McCall has more or less nailed every one.

Styling courtesy of Meg Grey leads me to wonder who introduced the delicate mirrored laser cut earings, gemstone necklaces and beautiful (again) dove blue shoes. Needless to say of the entire range there is no one star at Alice MCall. Every piece is as breathtaking as the last. Yes, were all going to die someday but not today, or at least not until I’ve had the chance to shop this collection.





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