First it was LA, now NYC. Busy Zimmermann sisters Nicky and Simone show no signs of slowing down, with the opening of their second stand alone USA store slated for the end of March. Proving popular with LA locals, the brand has it’s sights set of the fast paced ladies of New York City, setting up shop in the so hip it hurts Soho shopping precinct. The opening makes sense given the label’s move from easy breezy resort wear to fully fledged ready to wear collection and, alongside cult labels like 3.1 Phillip Lim and APC, their new Mercer St home will no doubt be a success. A cobble stoned street with gorgeous old iron front buildings that flood with afternoon sunshine, it couldn’t be a more perfect home for the beloved Australian label. Who thought I needed another excuse to revisit NYC?
Image via harpers bazaar