Benefit Raises Eyebrows and funds for Cancer Charity

You may ask, why shape your brows? Well according to the team at Benefit, there are a myriad of reasons – just check out their soon to be released book on the subject, appropriately titled, Raising Eyebrows. The book, which hits the shelves tomorrow, was authored by Cameron Tuttle (known for her best-selling “Bad Girls Guides” and “Paisley Hanover” novel series) delves into the facts, fiction, tips and tricks that surround those two tufts of hair that frame your eyes.
In addition to cementing Benefit’s “brow guru” status, every $1 raised from the sale of Raising Eyebrows will go to “Look Good Feel Better” a charity established to help cancer patients do exactly that.

For those obsessed with all things “brow” the book covers everything from the history of brow shaping to Benefit’s signature “how to” tips. For example, did you know that in the 1930′s during the Great Depression, the trend for brows was to have a hairline thin brow that is until Vivian Leigh’s rendition of Scarlett O’Hara changed everything. These days the trend for thin brows have literally gone with the wind and “Amen” say the team at Benefit who firmly advocate a more natural, fuller brow look.

In fact, the team at Benefit are so adamant about this that they won’t touch your brows if they think they are too thin, instead they will send you to what they call that “Brow Re-hab” (which basically means they send you away to let your brows “fill in”). The fuller brow look is also promoted with a range of fabulous products – one of my favorites is Benefit’s Brow Zings a brow shaping kit which includes a set of tweezers, a tinted brow wax and natural look powder. I have to admit to using mine every day.

If you are looking for the ultimate guide on Brows this is it. The book can be purchased at any Benefit boutique or Myer Department store. RRP is $25 but Benefit are offering discounts when you purchase it’s POREfessional PRO balm or will throw in an OMGorgeous Benefit Bag when you purchase the book along with one other Benefit product.

  

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