All About The Dress

The end of the year always brings out wardrobe panic. With work events, barbeques, Christmas luncheons, and New Year’s Eve parties, your cocktail dresses can be left feeling a little tired. Working them from day to night, night after night, can leave one lacking in closet creativeness. Never fear – new online store is here, and we’re happy to let you know you can receive 15% off all purchases for a limited time, just for being a DailyGloss reader. Perfect!

A specialist dress only online boutique, All About The Dress is for those glamorous occasions, aiming to bring you fabulous frocks from emerging and established Australian designers. The brainchild of stylist and shopper Catherine Clark, All About The Dress launches this month stocked with labels like Nicola Finetti, Wayne Cooper, Shakuhachi, Tovah, White Suede, Rachel Gilbert, Miss Unkon and more. Focusing on high quality on-trend pieces that will last you more than one season, it’s sure to be come your one stop online dress-tination!

Not merely an online boutique, All About The Dress also includes a host of special features you can enjoy in the comfort of your own home (or office…sssh don’t tell the boss). Designer of the month spotlights, seasonal look books, trend reports, and video footage of each dress on a model are just a few of the high tech features. What’s more, there’s a live chat function in the pipeline that would allow for high-speed customer service and real time shopping advice. On top of all that, there’s free express shipping – making sure you get your goodies before your girl’s night out.

Founder Catherine Clark says of the site “Nothing compares to the feeling of dressing up in an amazing party dress. I am CRAZY about dresses and I think you’d be hard pressed to find a girl who isn’t. I felt it was hard to find good quality dresses online in the one place, so that’s the aim behind the store. I believe every girl, no matter her individual style or budget, will be able to find her perfect dress on All About The Dress.”

So what are you waiting for ladies? Get shopping!

For your 15% discount, shop before midnight on December 15th 2011 and enter the following code at the checkout: mydresstination

About Alice McConnell

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