This Is Genevieve: The ‘Purple Rain’ Collection

Top: Your Love is King / Skirt: Cherish the Day

Ok time for a confession; I am a major Prince fan. I’m listening to Pop Life as I type this as, yes, I do know every word. So, as you might suspect, I can be a little biased towards anything that shows the same level of appreciation for him as I do. That said, the fact that This is Genevieve’s latest collection is called Purple Rain isn’t the only reason I love it (although it certainly doesn’t hurt!).

What really stands out in this collection is the abundance of flowing styles. My first thoughts were that these are clothes made for dancing in. Designer Genevieve Er’s vision has obviously been translated well, she had the same idea, “This collection will take you from sunset beach parties to sunrise in the city. Pack your bags for sunny Spain, first stop Barcelona, then on to Ibiza!”.

Top: Too Funky / Shorts: Black and Gold

According to Genevieve the music and video clips of the 80’s inspired the range; “The two artists on my play list during the creation of this collection were Prince and The Pet Shop Boys. Prince in Purple Rain is just amazing and The Pet shop boys video clip Se a Vide e shot at Wet ‘n’ Wild park by legendary photographer Bruce Weber is so inspiring.  Weber’s photo shoots are typically beautiful and he makes no exception to the rule with his transition to music videos. The clip features a young Eva Mendez and a bevy of beautiful people having fun in the sun. Isn’t that what summer is all about?”

Top: Wish You Well / Skirt: It’s a Sin

She has reinterpreted these musical muses through repeated use of rich leathers, poppy brights and delicate fringing. I know it’s a bit mean to make designers play favourites but I’m always curious to know which are their best-loved pieces. It’s all about the bling for Genevieve, she loves the Lets Go Outside gold leather shorts and the Get Off gold knit dress”.

Get Off Dress

For summer lovers like myself the Purple Rain collection a perfect reminder of everything we have to look forward to in the sunny months. For this time of year the clothes in the collection make for an ideal summer holiday wardrobe. After some fashionable travel tips? Genevieve’s favourite destinations are “Tokyo, the Gilli Islands and Southern Europe”

Dance Away Dress

As for her favourite Prince songs? “Purple Rain is definitely the favourite but Raspberry Beret and I Wanna be Your Lover come really close!” A girl (and a clothing range) after my own heart!


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