2011 Girlfriend Rimmel London Model Search

2010 winner Jemma Baines

For the past 21 years, teen magazine Girlfriend have uncovered some of Australia’s most successful modelling talent through their annual model search. This week, the team hits the road, with a number of national roadshow scouting dates around the country. Launching the careers of top models Alyssa Sutherland, Catherine McNeil and Abbey Lee Kershaw to name but a few, and 2010 winner Jemma Baines already appearing in editorial for Harper’s Bazaar and Grazia magazines, it’s a worthwhile competition for any girl looking for a head start in the modelling industry.

Previous finalists Catherine McNeil, Abbey Lee Kershaw & Alyssa Sutherland

So if selected, what do you actually win? A whole host of amazing prizes! The overall winner scores not only a 2 year modelling contract with top Australian agency Chic Management and Next Model Management New York, they also get a 12 month contract with sponsor Rimmel London Australia and they opportunity to appear in a Rimmel London campaign. If that wasn’t enough, Girlfriend are also throwing in two fashion shoots to appear in the magazine, and a years supply of Rimmel London products. If you miss out on the number one spot, don’t despair, each national finalist also scores some great prizes. A two year contract with Chic Management and an all expenses paid trip to Sydney for photo shoots with Girlfriend and Rimmel London, topped off with a Rimmel London product pack valued at $500. Phew!

2010 Model Search finalists

Encouraging healthy, confident girls with unique personalities and a fresh face to enter, this year the search is going beyond the standard height and looks package. While their will be the usual finalists and eventual winner, there will also be a people’s choice award for a girl with looks AND talent. With a chance to star in a Rimmel London Australian advertisement and to be the face of Girlfriend’s I Am Beautiful campaign for 12 months, it’s a great opportunity for those hoping to spring board into the fashion, entertainment or media industry’s.  So if you fancy yourself as the next model turned presenter (a la Jennifer Hawkins, Megan Gale, Erin McNaught and more) head on down to your nearest roadshow.


A great model is more than just a pretty face, and with Girlfriend’s track record of picking future superstars, you’re sure to be in safe hands. So either enter yourself or tell your sisters, daughters and friends, because who knows, you could have that special something the judges are looking for.

Check out the link for more information on dates and locations (http://au.youth.yahoo.com/girlfriend/vip-club/article/-/9227034/2011-girlfriend-rimmel-model-search/)

Images from Chic Management & Girlfriend Magazine online.

About Alice McConnell


  1. Do you still get a prize pack for entering by mail,because i live to faraway to go to the roadshows?

  2. Claudia, unfortunately I think entries have already closed for this year. But you can enter by mail, so keep an eye out in their magazine for next year’s competition!

  3. Hi,
    My name is Chloe and im 19 years old,
    I was wondering if I am too old to go into the model search in 2012?

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