Mercedes-Benz Get Back in the Driving Seat

After a five year sponsorship deal Rosemount’s glass is finally empty and Mercedes-Benz are getting back behind the wheel at Australian Fashion Week.

IMG announced today that Australian Fashion Week and it’s consumer orientated sister event Sydney Fashion Festival are entering a multi-year sponsorship agreement with the luxury automobile company.

No stranger to stylish sponsorships Mercedes-Benz were the original naming partner for the event and are also the principal sponsor of New York and Berlin fashion weeks.

It will be interesting to see what changes the new deal brings to the event this August at the Sydney Fashion Festival. Do you think the new sponsor will put the event in reverse or kick it up a gear? We think the partnership will be a winner, let the fashion frenzy begin!


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